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Centered on the more than 70 works by Ms. Chiung Yao — including over a hundred full-length, medium-length, and short novels — as well as her film and television adaptations, this initiative launches a renewal program for the most iconic romantic literary IP in the Chinese-speaking world. "Love & Joy: The Splendor of Chiung Yao" is co-developed by Yi Ren Media and Ai Meng You, blending stage productions, film festival events, exhibitions, concerts, and cultural-creative merchandise to reinterpret the spirit and visual language of Chinese-language love stories. With "Love & Joy" as its core value, the project seeks to spark resonance across generations.
